Local SEO can help you connect with new customers online and improve your marketing results. 

Image by mohamed Hassan from Pixabay

With the province headed into another lockdown, to say that things have been challenging for home improvement services in the last year is a bit of an understatement. Stores are closed, and many traditional marketing routes like in-store advertising or can’t connect with customers at home. 

One marketing strategy that meets customers where they are online is local SEO marketing. In this post, we’ll discuss the benefits of local SEO and how it can boost your marketing results for your home improvement service. 

What is Local SEO?

Local SEO is a digital marketing strategy to make your online presence more noticeable to potential customers and boost your search engine rankings. Local SEO is different from overall SEO because with local, you are specifically focusing on the region close to your company.  This allows you to connect with customers looking for a local business or someone in their neighbourhood.  

So with local SEO, rather than try to be the top-ranked website design company in Canada, your focus is on local customers and improving your ranking for the best web design company in Hamilton. Google also prioritizes companies that are local to where someone is searching, or if they include the phrase “near me.”

So what’s the best way to improve your Local SEO? Here are a few suggestions to get you started. 

1. Update Your Website

Google doesn’t like it if your website has missing links, broken pages or pages that load too slowly. If you want to improve your search engine ranking, one of the first things to do is audit your website. 

Take a close look and use it like a customer would interact with it. Ensure it is easy to navigate and has all the essential information like your contact info, address and services you offer in an easy-to-find place. If you find anything broken or missing get it fixed right away. 

It’s also essential that you list your company address on the top or bottom of each page so that search engines can easily find your location information. 

1. Blog Posts

Regular blog posts about relevant topics to your business show that you are an expert in your field. Think of these as a chance to share whatever it is you are passionate about in your industry. You could offer advice, answer common customer questions or write about local and current events. 

But don’t try to cheat! Make sure your posts are well written and original. If they aren’t, there’s a good chance you’ll lose your potential customers who were interested in the information and lose your search engine rankings due to plagiarism.

Image by Parveender Lamba from Pixabay

1. Google My Business

If you don’t have one already, drop everything right now and register for a company profile through Google My Business. Google My Business is an online directory used by Google to place businesses onto Google Maps. A profile also comes with a company page that lists your services, contact info, pictures, and customer reviews. 

Think of your Google My Business Page like a mini-website. It helps local customers find you and can link them to your company website. 

1. Local Keywords

When you create your relevant and informative blog posts, include a few keywords to help search engines find your page. Keywords are specific words or phrases that a customer might use to search for your company or a topic that might relate to your business. 

To connect with local customers, you may want to feature local keywords such as nearby landmarks or neighbourhood information such as Parkdale webservices or website development company in Toronto. 

1. Use Customer Reviews

Not only does Google My Business post customer reviews, but they use these reviews to see how relevant your business is. Reviews are also a great way to attract new customers as most people refer to company reviews before deciding to try a new service. Encourage your happy customers to leave a review, or provide an incentive such as a discount on their next purchase if they leave a review. 

So while we may be stuck at home a bit longer, through Local SEO Search Inc., you can reach new customers online and boost your marketing results.