When you are working towards creating different marketing materials for your company, the stakes are high for any organization. A successful marketing campaign can open up the doors for a whole new set of customers, while failure can mean a huge financial loss at best, or potentially alienating your target audience at worst. Part of what complicates this is factoring in marketing with all the other different tasks that company leadership has to do on a daily basis. To avoid that issue and the risk of failure, here are some key reasons you may want to enlist an agency to work on search engine optimization in San Diego, as well as other needs.
Benefits of An Agency
To start, if we compare things to using a singular freelancer or in-house team, it’s a lot more likely that an agency is going to have the industry expertise you need for a given task. For example, say that you wanted to put out a set of online ads to advertise some job openings you have for a new location. If you were to work with an agency, you would have knowledge about a set of different marketing methods, what the prospects look like in your local job market and general qualifications for the positions you are asking for. You also need to fully understand what comprises good marketing materials. Many companies know how to put together a good product, but not how to communicate the benefits to a given audience.
Something else to talk about is that a lot of agencies out there aren’t forced to use a certain media format, so they can work to find what fits you best. To give you an idea, say you wanted to do a marketing campaign and headed to a web designer or social media specialist. No matter what actually works for you, they are going to ultimately suggest their format because that’s what they know and they want your business. Many agencies have their own relationships with a lot of these outlets as well. These are built up over time, and when you work with an agency, you may be able to leverage that time for a better deal.
For business owners that go it alone on their marketing online, they may end up hurting themselves indirectly. Yes, you save a lot of money upfront. However, you lose a lot of time taking on this new responsibility, especially if you’re not an expert. This may not be the ideal use of time for a business owner or a leadership team that already has a lot on their plate.
Funding Your Digital Marketing in San Diego
When it comes to working with an agency for digital marketing in San Diego, one of the major points of objection is always going to be price. Rolling out a new product or service already has its costs associated with it. The last thing people want to do from a financial perspective is add on more costs for marketing, particularly if the budget is tight. However, you want to take a closer look at the price structure when thinking about agencies. The most important thing at this level is not getting new customers, but creating long-term relationships with customers. It’s a repeated business that keeps these agencies afloat, not a single sale. This means they work to try and get long-term business for doing a good job.
With a freelancer, by comparison, it’s a bit harder to hold them to task. You don’t know how many other clients they have, and if things don’t work out, you may not have a medium in order to showcase your experience publically. In general, there are a lot fewer mechanisms for quality checking with freelancers versus agencies.
While we talk about finances, we should also mention that if you combine all the added cost-saving, going it alone versus recruiting an agency may not be as far apart in price as you think. For example, we talked about agencies negotiating media rates with vendors, like streaming platforms. This may help you offset the cost of different vendor fees. Along with this, the agency may be able to help get its own discount. Combine this with added services like SEO, and you’re getting more bang for your buck.
With that in mind, we need to revisit the idea of time savings. If you’re a business owner, your email and voicemail are probably clogged with different people trying to get your business. Sometimes, this works in your favor, but most of the time, it’s an annoyance. If you recruit an agency, though, sales reps are referred to them as opposed to you, meaning you’re not listening to a constant stream of pitches. Instead, your agency will sift through all the options and mention anything that fits your interests or needs.
Lastly, we can’t ignore how important it is to have experts in your corner that you can trust. While many agencies start out by providing a base service, in time, they can evolve into a valued resource. For example, say that you’re already doing basic content marketing, but want to go further. Based on trends and your competitors, you think that video marketing in San Diego is the way to go.
However, you don’t want to just look up a production/script writing team just yet. This marks a major investment, and these teams will take your money without asking if your business is really ready to make the most of that content. However, agencies are always thinking about your best interests. This means looking at your existing content to see if video is a fit. If not, they can help you create a plan so your business can get to that point. The key here is making sure you can handle as many needs as possible from one source.