Online press release distribution service is a popular trend in the search engine marketing and optimization industry. Press release submission is being used as the primary weapon of online marketing by most online marketers and promoters. Strongly believe that public relations submission and distribution can provide an instant boost to any website's rankings across all major search engines.
Well, what is the reason behind such beliefs? A thorough look at the positives of new release submission in search engine optimization will clear up the doubts.
Online press releases offer instant visibility
Presenting online public relations helps to gain instant visibility of any press release over the Internet. The powerful press release circulation system helps any news to distribute it to multiple news sources, web portals and search engines without time. Thus, it creates instant visibility of news posted on press release submission websites.
Online press release creates quality backlinks
While sending public relations online, people get the ability to include backlinks in public relations text and also request the website URL during the sending. It helps in generating quality inbound links to a website. That means that one can get more and more quality backlinks with each approved launch sent to prestigious public relations presentation websites.
More backlinks means more credibility for the engines. Today, search engines prefer websites with higher quality inbound links from relevant websites. For example, Google's Page Rank mechanism is based on the type and quality of backlinks that point to the website.
Online press releases produce supporting content
Submitting online versions produces supporting content for the website. Generally, communications sent to reputable public relations submission websites are easily indexed in no time. Helps when the search engine returns results based on text / tag based crawling.
Almost all search engines crawl and index data from different sources of information. When searching for a particular keyword, they often return results from the indexed data already present in their databases. That means that if a release sent by a person is indexed by Google, it is more likely to appear in search results returned by Google for specific keywords focused on that particular press release.